SEO, PPC, Social Media, Display Blog & News

Adding Google Authorship Info to Your Blog

Authorship is important because it allows you to add your name and profile photo as a rich snippet within the SERPs. Author Rank is a concept where instead of a website or webpage building authority, the author who has written… Read More >>

Life as an SEO in Dublin, Ireland, May 2013

So what do I really enjoy about being part of a Dublin based SEO Company? We receive a call from a client we started working with 2/3/4 months ago who were a little sceptical about proper SEO initially. This has… Read More >>

Life as an Irish SEO Consultant in Dublin – Part 2

So, I’m still enjoying the challenge within the ever changing world of SEO and expanding upon my knowledge weekly! Vroom Digital take on a number of different SEO clients each month from a variety of different Irish industries.

Link Building Techniques to Avoid

A large part of SEO is link building or link earning. How SEOs build links has changed quite a lot in the last year mainly due to Google’s Penguin Update. Here are some link building techniques to avoid: Mass Blog… Read More >>

The Changing Face of Google + Local

Google + Local has been the official name for Google Places since May 2012. Since then there’s been some confusion amongst business owners over the new format. Essentially what has happened is that Google have merged the old Google Places… Read More >>

SEO (Search Engine Optimisation) for Small Business

Is SEO Important for Small Business, YES! Why?? 83% of Irish people are now online with a staggering 97% of all Irish internet users now shopping online. It is a known fact that 90% of users will choose a site… Read More >>

Life as an Irish SEO Consultant – Sarah Tarrant- Vroom Digital – February 2013

Last year I decided to change careers as I wanted to be involved full –time in Digital Marketing here in Ireland. It’s a tough decision to change careers and I’m confident it has been the right move for me. I… Read More >>

Keyword Research Tips & Techniques

Keyword research is like market research for an SEO or PPC campaign. It is used to determine what users are searching for on search engines and which of these queries are most likely to convert to leads and/or sales. It… Read More >>

SEO Infographic

Here’s the new infographic we’ve just had designed. It’s entitled ‘Is your business lost our found online’ and is specifically aimed at small and medium Irish businesses. We’ve been sending it out to a number of contacts as a direct… Read More >>

Penguin 8 Months On

After reading a great article on the current state of Google.ie SERPs for SEO related searches by Kieran Flanagan I started thinking about what sectors have actually been affected by Google’s infamous Penguin update last April and which have gotten… Read More >>

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