Authorship is important because it allows you to add your name and profile photo as a rich snippet within the SERPs.
Author Rank is a concept where instead of a website or webpage building authority, the author who has written the article builds authority. Although this isn’t a ranking factor at the moment, it is likely that it will be in the near future. This is because as far as Google is concerned authorship adds trust.
With this in mind it’s pretty important that you add authorship information to your blog.
So how do you you do this?
1. Set Up a Google + Profile
The first thing you need to do is setup a Google + profile. So if you don’t have one already, do it now and ensure that you use a recognisable headshot for your profile pic. Then come back here.
2. Link Your Blog to Your Google + Profile
This can be very straight forward or a little more complicated depending on whether you have an email address containing your domain name.
You have an email containing your website domain name
1. Make Sure Your Name Appears on Your Blog
Now you need to make sure that your name appears on each of your blogposts. This may involve having to tweak a little code. If you’re using a WordPress blog you can add the following code snippet to the single post template (single.php).
<?php the_author_posts_link(); ?>
If the thought of modifying code scares the hell out of you then you can always ask your developer.
2. Verify your email address:
- Visit https://plus.google.com/authorship
- Enter your email address
- Click Verify
Done and dusted.
You don’t have an email containing your website domain name
1. Add a link from your website to your Google + profile page
Use the following code and replacing the link with your actual Google + profile page:
<a href=”https://plus.google.com/103608533093041308098/about” rel=”author”>Google +</a>
Add the following code to the <head> section of your blog:
<link href=”https://plus.google.com/103608533093041308098/about” rel=”author” />
2. Add your website to the LInks section of your Google + profile
- Visit your Google + profile
- Click on Links
- In the Contributor to Section click Add Custom Link
- Add the URL of your blog
3. Check Everything’s Working with the Structured Data Testing Tool
This nifty tool will help you make sure everything’s in order – http://www.google.com/webmasters/tools/richsnippets
Just enter the URL you want to check and click Preview as shown in the image below.